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AMM 230 Fashion Promotion   Tags: amm, apparel, apparel merchandising management  

This guide suggests high quality resources for use in Professor Im's AMM230 class.
Last Updated: Jan 19, 2015 URL: Print Guide RSS UpdatesEmail Alerts

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E-Books for Market Research

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Marketing Scales Handbook - Gordon C. Bruner
ISBN: 9780615846064
Publication Date: 2013-07-27
Reviews 364 consumer-related, multi-item measurement scales that were reported in top marketing journal articles published in 2010 and 2011. Each review provides the scale items as well as information regarding the scale's origin, previous users, and psychometric quality.

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American Buyers: Demographics of Shopping
ISBN: 193511493X
Publication Date: 2010

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American Incomes: Demographics of Who Has Money
ISBN: 9781935775430
Publication Date: 2011

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American Marketplace
ISBN: 1935775286
Publication Date: 2011

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American Time Use: Who Spends How Long at What
ISBN: 1935114859
Publication Date: 2010

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Baby Boom: Americans born 1946 to 1964
ISBN: 1937737063
Publication Date: 2012

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Best Customers: Demographics of Consumer Demand
ISBN: 1935775669
Publication Date: 2011

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Household Spending: Who Spends How Much on What
ISBN: 9781935775409
Publication Date: 2011

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Millennials: Americans Born 1977 to 1994
ISBN: 9781937737177
Publication Date: 2012

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Older Americans: A Changing Market
ISBN: 1461911230
Publication Date: 2012

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Who's Buying by Age
ISBN: 1935114964
Publication Date: 2010

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Who's Buying by Race and Hispanic Origin
ISBN: 1935775006
Publication Date: 2010

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Who's Buying for Travel - New Strategist Press
ISBN: 1940308615
Publication Date: 2014
Who's buying airline and ship fares, luggage, lodging, food, alcohol, auto rental, and recreational expenses on trips, etc.

Recommended Databases

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Cite Your Sources!

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write, create, or think up on your own, including images, graphs, charts, maps, and statistics.

Below are some useful websites to help you format your sources correctly.

Also See

AMM - Apparel Merchandising & Management
by Julie Shen - Last Updated Apr 2, 2015
This guide describes useful tools and resources for students taking courses in apparel merchandising and management.
1,047 views this year

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