Guides: AMM 3100 Design and Merchandising Strategies: Home

Library Resources

Business Source Premier
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.
Mergent Online
Financial information on 10,000+ publicly traded companies on the NYSE, AMEX and NASDAQ exchanges, including EDGAR/SEC filings. Also includes industry analysis and private companies. Read more about this resource.
SimplyAnalytics (formerly SimplyMap)
Create custom maps and spreadsheets using U.S. datasets. Data available: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
Sourcing Journal
Sourcing Journal is a trade publication for apparel and textiles, focused on sourcing and manufacturing. Please note: Certain reports require you to complete a request form before viewing. In those cases, please complete the form, and the report or link for the full report will be sent to the email you provided on the request form. Also, certain recorded webinars will require you to complete a request form before viewing. In those cases, please complete the form which will "unlock" the recording for you.
WGSN
Trend forecasting research database for the apparel, style, design and retail industries. Watch this short video to create your WGSN individual account that's associated with your CPP access to WGSN.

California Apparel News
Flagship trade newspaper. Reaches a select universe of decision-makers and influencers in the apparel and related industries weekly. Distributed at more than 100 trade shows annually. Note about California Apparel News: The Library has print copies. You can also view some issues on the open Web at: www.apparelnews.net/documents/sets/. Or visit the California Apparel News web site for current news in the following areas: Fashion; Runway; Swim/Surf; Events; Trade Shows; Retail; Manufacturing; Textiles; Technology; Finance; Sustainable; Import/Export; Legal; Industry Index; Accessories; and Notions.

Tips for using SimplyAnalytics: Finding data for your Demographic Analysis

SimplyAnalytics tips for AMM 3100 Demographic Analysis
Last updated: 2023 Spring (3/8/23)
Contents: Data & Data folders -- SimplyAnalytics Community Demographics -- MRI-SimmonsLOCAL -- Comparison Table -- Export your work.
Tips: Slide 8 shows list of data categories from SimplyAnalytics "Community Demographics" data folder. -- Slide 12 shows list of data categories from MRI-SimmonsLOCAL data folder. -- Slide 13 shows how to quickly filter for data expressed as a percentage (%). -- Slide 17 shows options for working with data gathered in your Comparison Table.