Recommended resources for Professor Dewald's HRT6030 class. Focus on the research process, e-books, peer-reviewed journals, APA citation, and business plans. Also includes information specifically geared towards graduate students.
Presents market share data on thousands of companies, products, facilities, and brands. Instructions: type the name of the company or brand in the "Search Within Series" box and click Enter.
"Household income trends by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, showing the impact of the Great Recession on household assets and debt."
Marketing Scales Handbook by 
American Incomes by 
Demographics of the U. S.: Trends and Projections
Who's Buying for Travel by 
Who's Buying Household Furnishings, Services, and Supplies by 
