Skip to main content

University Library

IBM 3302 Marketing Research I (formerly IBM 330)

Recommended research tools for Professor Jung and Professor Ghosn's IBM330 classes.

Introduction

Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Recommended Research Tools for Academic Marketing Research Project

Library Resources

Websites

Tutorial for American Time Use Survey

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write/create/think up on your own, including images/graphs/charts/maps you borrow from online sources.

Below are some useful websites to help you format your sources correctly. For more info, take a look at this video on different types of plagiarism on the Student Conduct and Integrity website.