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IBM 405 Advertising Management

This research guide supports the marketing project in Professor Bryant's IBM405 class.


Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Onesearch: Find Books & Articles


OneSearch is the Library's search engine. With a single search you can look for books, articles, and other materials on any research topic. If you have any questions, please email Julie Shen at

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