Market Research - AMM - Apparel Merchandising & Management - Guides at California State Polytechnic University, Pomona

Consumer Trends

American Time Use Study
Published by the Bureau of Labor Statistics. Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing
Claritas
Analyzes American society through consumer market segmentation by zip code.
Consumer Expenditure Survey
Data on buying habits of American consumers, provided by the Bureau of Labor Statistics as part of the U.S. Census Bureau.
Facebook People Insights
Understand consumer behavior across generations, geographies, devices and time.
Google Consumer Insights
Understand the shifts in consumer behaviors, needs, and beliefs that will help you unlock fresh insights to drive your business.
Pew Research Center
Discover statistics and reports about how the U.S. how Americans use the Internet, use technology, social trends, religion, and how they consumer media and news.

WGSN
Trend forecasting research database for the apparel, style, design and retail industries. Comprises a 13-year archive with over 5 million images and over 650,000 pages of information. Watch this short video on how to set up an individual WGSN account so you can download reports after you get to the database. Note: Effective October 1st, 2025, a six-month embargo will be placed on content (reports, images and WGSN Original Assets).
Sourcing Journal
Library subscription to Sourcing Journal, a trade publication focused on apparel, textile, home, and footwear business. Find news, analysis, and data for supply chain, raw materials, sustainability, logistics, fulfillment, product development, compliance, retail and technology topics. Please note: Certain reports require you to complete a request form before viewing. In those cases, please complete the form, and a link for the full report will be emailed to you. Also, certain recorded webinars require you to complete a request form before viewing. In those cases, please complete the form which will "unlock" the recording for you.

Business of Fashion (BoF)
BoF is recognized for its analytical point of view on the $2.5 trillion global fashion industry. To set up a free BoF Professional for Students Membership you will need to click here (link updated 7/18/25) and complete the student membership form. You will need to validate your student status by clicking on a link in a confirmation email sent to your academic email address and then completing the on-screen form.

Census Data
The Census Bureau is the leading source of quality data about the nation's people and economy.
ArcGIS Online
Free online mapping software for students. Includes ESRI's USA Tapestry Segmentation.
ArcGIS Help Library
The help library for the ArcGIS system for GIS practitioners, developers and administrators. This help system focuses primarily on using ArcGIS on the desktop and server environments and how GIS professionals can extend this onto online, web, and mobile devices.
Demographics/Labor Force Statistics
Information about national labor force statistics with demographic characteristics from the U.S. Bureau of Labor Statistics.

SimplyAnalytics
Create custom maps and spreadsheets using U.S. datasets. Data available: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.

IPUMS
IPUMS provides census and survey data from around the world integrated across time and space. IPUMS integration and documentation makes it easy to study change, conduct comparative research, merge information across data types, and analyze individuals within family and community context. Data and services available free of charge.