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IBM 4052 Advertising Management (formerly IBM 405)

This research guide supports the marketing project in Professor Bryant's IBM4052 class.

Introduction

Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Recommended Databases

IBISWorld
U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.
Business Source Premier
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.

ABI/INFORM Complete
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

Standard Rate & Data Services (SRDS)
Provides advertising rates, audience/market, and other information for a variety of print and digital media, such as radio, television, newspapers, and consumer magazines.

Recommended Websites

Census
Data about the people and economy of the U.S.
ArcGIS Online
Free online mapping software for students. Includes ESRI's USA Tapestry Segmentation.

Other Guides

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Last Updated: Sep 10, 2021 10:34 AM
URL: https://libguides.library.cpp.edu/ibm405
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Subjects: Business Administration, International Business