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Outreach, Graphics & Digital Signage in the Library

Policies regarding outreach, graphics, digital signage, web marketing, branding in the library.

Digital Services & Technology Librarian

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Alyssa Loera
Digital Services & Technology Librarian, Co-Coordinator for the Affordable Learning Initiative, Subject liaison to Art, Music, Theatre & New Dance.

Email to chat or to schedule a one-on-one appointment.


Please forward final submissions to Alyssa Loera at and CC Alfredo Lafarga at Please allow for a 1 week processing time between the submission and the posting of the signage (provided that the signage does not violate any of the terms of use or purpose of the digital signage).  

Download the full policy



With the installation of new digital signage in Spring of 2020, and the recent building closures during the COVID 19 pandemic, these specifications and workflows are now under revision. If you have specific questions regarding next steps or the revision itself, please contact Alyssa Loera at

Thank you for your patience.

Purpose & Terms of Use

Purpose of Library Outreach & Digital Signage

  • Provide a space to publicize library events, services, resources, space and any other items of interest.
  • Other campus groups may be permitted to submit signage to designated LCD screens pending review of content and appropriateness of said content.
  • Library digital signage is not intended for promotion of commercial events or services.

Any campus or library entities submitting images, movies, or any other media items for the library digital signage agree to our terms. The library reserves the right to:

  • Limit the amount of signs displayed for any one event.
  • Limit the amount of signs associated with any one entity or group.
  • Limit the amount of time that one sign may be displayed in each viewing.
  • Determine the screens on which the signs will be displayed.
  • Deny content that violates the purpose of the digital signage, contains references to alcoholic beverages or illicit drugs, contains sexist or discriminatory language or images, or contains offensive language.

Approval Process

  1. Alyssa Loera will be the final approval level for all material posted on the LCD screen.  In Alyssa's absence, Emma Gibson will take on this role. Once the content is approved, the systems department will upload the content to the relevant screens.
  2. Before reaching the final approval level, all requests for posting on the LCD screen, pre-approval must be obtained from the following people/departments:
    1. Library Office announcements:  Dean Gibson and Kim Allen
    2. Julie Shen for Reference and Instruction announcements
    3. Emma Gibson for all public services announcements
    4. Katie Richardson for all special collection announcements
  3. The Priority for posting information on the LCD is as follows:
    1. Priority #1: Events or activities occurring within the University Library, library services, announcements or collection highlights
    2. Priority #2: Library sponsored or library-involved events and services
    3. Priority #3: Learning Resource Center or Writing Center
    4. Priority #4: Public Affairs announcements
    5. Priority #5: Academic Affairs announcements routed through the Dean
    6. There will be no paid advertising
    7. University/Library Safety/Emergency announcements will always be given top priority
  4. In the absence of announcements or when appropriate in combination with announcements, the following sequences of images will be rotated on different LCD screens (pending the plan for each of the screens or appropriateness of content for the LCD’s placement in the library):
    1. Virtual Library Tour
    2. Arabian Horse Library footage & documents
    3. Library hours, Library chat service, and social media information
    4. Library tutorials (i.e. Self Check Out, Writing a Paper, Finding Citations, Using Media)
    5. Special collections currently on display in the library
    6. Special collection permanent items
    7. Library news items and services