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Provide reviews of multi-item measures used in scholarly studies of consumer behavior. Contains scales reported in top marketing journal articles. Each review has information about a scale's source, its psychometric quality, who has used it, and the questions/statements that compose the measure. Topics include brands, advertising, shopping, emotion, e-commerce, and health.
When creating your project, remember to cite everything you did not write/create/think up on your own, including images/graphs/charts/maps you borrow from online sources. For more info, take a look at the following: