AMM 2300 Fashion Brand Promotion

U.S., China, Canada, and global industry market research and company benchmarking reports. Funded by the College of Business Administration. Read more about this resource.

Sourcing Journal is a trade publication for apparel and textiles, focused on sourcing and manufacturing. Library's subscription features images, videos, hyperlinked text to quickly explore further, plus special reports. Please note: Certain reports require you to complete a request form before viewing. In those cases, please complete the form, and the report or link for the full report will be sent to the email you provided on the request form. Also, certain recorded webinars will require you to complete a request form before viewing. In those cases, please complete the form which will "unlock" the recording for you.

The Vogue Archive contains the entire run of Vogue magazine (U.S. edition) from 1892 to the present day.  Includes over more than 400,000 pages with high-resolution color images and search options for all text, captions, titles, advertisements, covers, and fold-outs.

Trend forecasting research database for the apparel, style, design and retail industries. Comprises a 13-year archive with over 5 million images and over 650,000 pages of information. Watch this short video on how to set up an individual WGSN account so you can download reports after you get to the database. Note: Effective October 1st, 2025, a six-month embargo will be placed on content (reports, images and WGSN Original Assets).

Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.

Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.

U.S., China, Canada, and global industry market research and company benchmarking reports. Funded by the College of Business Administration. Read more about this resource.

Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.

A powerful business research tool that provides critical information when it is most needed. Users have instant access to over 35,000 full text articles from Emerald's international management portfolio, complete with full text archives back to 1994. Subject coverage spans a spectrum of management disciplines including: strategy; leadership; library and information management; marketing and human resource management; plus a substantial number of engineering, applied science and technology titles.

Explore (quantitative) numerical count and percentage data about consumers by Location. The library's data package includes Census, American Community Survey, and MRI-SimmonsLOCAL (from MRI-Simmons). Note: 10/24/24. MRI-SimmonsLOCAL data categories include product and brand usage, advertising and media preferences, market groups (e.g., "Blue Sky Boomers," "Families in Motion," "Singles and Starters"), and market segments (e.g., "Digitally Savvy," "Footloose and Family Free," "Influenced by Influencers").

Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.