What is Fast Fashion?
The term ‘fast fashion’ has become more prominent in conversations surrounding fashion, sustainability, and environmental consciousness. The term refers to ‘cheaply produced and priced garments that copy the latest catwalk styles and get pumped quickly through stores in order to maximize on current trends.
The fast fashion model is so-called because it involves the rapid design, production, distribution, and marketing of clothing, which means that retailers are able to pull large quantities of greater product variety and allow consumers to get more fashion and product differentiation at a low price.
Source: Earth.org