USDA Grant - Food Marketing Plans

Longest-running series of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior.

"Household income trends by age, household type, race and Hispanic origin, education, region, and work status; examines trends in the incomes of men and women by a variety of demographic characteristics; and provides data on the wealth of American households, showing the impact of the Great Recession on household assets and debt."

Who's buying airline and ship fares, luggage, lodging, food, alcohol, auto rental, and recreational expenses on trips, etc.