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IBM 3012 Principles of Marketing Management (formerly IBM 301)

Recommended resources for Professor Oakley, Professor Ghosn, and Professor Di Franco's IBM3012 classes.

Introduction

Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Recommended Resources

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write/create/think up on your own, including images/graphs/charts/maps you borrow from online sources. For more info, take a look at the following:

Below are some recommended tools and websites to help you format your sources correctly.

3-2-1 Feedback!

Please fill out this short anonymous feedback form or go to goo.gl/iZGo44 

Julie will forward answers to your questions to your professor to share with your class.