Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at jshen@cpp.edu.
Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.
U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.
Financial information on 10,000+ publicly traded companies on the NYSE, AMEX and NASDAQ exchanges, including EDGAR/SEC filings. Also includes industry analysis and private companies. Read more about this resource.
Many online sources are plagiarized or of questionable quality. When using online sources, ask yourself the following questions: Who is the author? What are his/her credentials? What possible biases exist? When was this source published?
For an explanation of how to cite your sources, go to: the AMA website. Scroll down to REFERENCES.
For examples on citing books, articles, and website, go to:
Product Reviews: Cite the title of the product review and cite the web page from where it came.
EXAMPLE: “More style than substance. Check for damage before dragging home!”, (accessed January 24, 2018), [available at https://www.homedepot.com/p/SHELVES-5-Tier-Metal-Shelf-SH5TMS/206392714].
Maps from SimplyAnalytics: When citing maps in SimplyAnalytics, you are citing the dataset (e.g., 2016 U.S. Census) from which it originated.
EXAMPLES: Here are examples from the database using APA format. Using the Reference List document above, you can modify your citation to AMA style.
To find out which dataset you are using, click on the dots to the right of the data. Click "View Metadata". See screenshot below.
When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.
To learn more about the importance of academic integrity, please see
