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IBM 3012 Principles of Marketing Management

Recommended resources for Professor Liu, Professor Oakley, Professor Ghosn, and Professor Di Franco's IBM3012 classes.


Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Recommended Titles

Recommended Databases

Web Search Tips

Many online sources are plagiarized or of questionable quality. When using online sources, ask yourself the following questions: Who is the author? What are his/her credentials? What possible biases exist? When was this source published?

Google logo by Ruth Kedar
Logo by R. Kedar (1999)

AMA Citation Style

For an explanation of how to cite your sources, go to: the AMA website. Scroll down to REFERENCES.


For examples on citing books, articles, and website, go to:

How to Cite Unique Sources

Product Reviews: Cite the title of the product review and cite the web page from where it came.

EXAMPLE: “More style than substance. Check for damage before dragging home!”, (accessed January 24, 2018), [available at].


Maps from SimplyAnalytics: When citing maps in SimplyAnalytics, you are citing the dataset (e.g., 2016 U.S. Census) from which it originated.

EXAMPLES: Here are examples from the database using APA format. Using the Reference List document above, you can modify your citation to AMA style.  

To find out which dataset you are using, click on the dots to the right of the data. Click "View Metadata". See screenshot below.

SimplyAnalytics screenshot with search results for "Gender" and the view metadata option opened for the the "# Female Population" data

Cite Your Sources using APA Style!

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write/create/think up on your own, including images/graphs/charts/maps you borrow from online sources. For more info, take a look at the following:

Below are some useful websites to help you format your sources correctly.

Also See