Skip to Main Content

Marketing (IBM)

Library Resources for Marketing Students

Welcome to Your University Library!

Featured Books

Marketing 6.0: The Future is Immersive

Learn about the building blocks of metamarketing, Generation Z and Generation Alpha and the technologies they use daily, metaverses and extended reality, and potential obstacles and solutions for creating a more interactive and immersive experience.

For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be

Collins uses stories from his own life as a top marketer, from spearheading digital strategy for Beyoncé, to working with iTunes and Nike+ on their collaboration, to the successful launch of the Nets NBA team in Brooklyn, to break down the ways in which culture influences behavior.

This Is Personal: The Art of Delivering the Right Email at the Right Time

Learn to send better, more relevant emails that generate more opens, more clicks, and, ultimately, more sales. Showcases a variety of companies that are using personalized email to better connect with their audience.

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Examination of nostalgia as a construct. Presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism.

Marketing Scales Handbook

Longest-running series of books that provide reviews of multi-item measures used in scholarly studies of consumer behavior.

Most Useful Databases for Marketing

Need a book or article we don't have?

photo of glasses on top of paper by

Useful Websites

Also See