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Marketing (IBM)

This guide describes useful tools and resources for researching topics in marketing.

Business, Hospitality, and Computer Science Librarian

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Julie Shen
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Contact:
Hello CPP Students! 😊You can login to CPP Connect to see my availability and choose a Zoom or on-campus appointment. If you would prefer to meet via phone, please let me know when you make the appointment.

Everyone else, please feel free to contact me by email for an appointment.
Phone 909-869-4330

Need an article we don't have?

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Welcome!

Welcome! To get started right away, use the links and search boxes on this page.

For tips on how to find books, journals, and database articles, click on the tutorials tab above to view some short and helpful videos.

For information about International Business and Marketing at Cal Poly Pomona, please contact the IBM Department.

Introduction

Welcome to this library guide! Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact Julie Shen at jshen@cpp.edu.

Most Useful Databases for Marketing

Useful Websites

Also See