Marketing (IBM)

Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.

Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.

U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.

Presents market share data on thousands of companies, products, facilities, and brands. Instructions: type the name of the company or brand in the "Search Within Series" box and click Enter.

Up-to-date analysis of 25 industries in North America, Europe, and Asia/Pacific.

Research in psychology.

Provides access to journals in communication, mass media, and related fields with additional access to approximately 170 journals not available in Communication & Mass Media Complete.