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Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at jshen@cpp.edu.
Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.
Financial information on 10,000+ publicly traded companies on the NYSE, AMEX and NASDAQ exchanges, including EDGAR/SEC filings. Also includes industry analysis and private companies. Read more about this resource.
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
Many online sources are plagiarized or of questionable quality. When using online sources, ask yourself the following questions: Who is the author? What are his/her credentials? What possible biases exist? When was this source published?
When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.
To see examples, visit the following websites:
To learn more about the importance of academic integrity, please see