Guides: IBM 4912 Marketing of Movies: Home

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Phone 909-869-4330

Subjects: Accounting, Business Administration, Computer Information Systems, Computer Science, Finance, Hospitality Management, International Business, Law, Management & Human Resources, Marketing, Reference, Technology & Operations Management

Introduction

Welcome to this library guide! Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact Julie Shen at jshen@cpp.edu.

Recommended E-Books

Marketing to Moviegoers by Robert Marich
Call Number: E-book, read online
ISBN: 0809331977
Publication Date: 2013
Focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film--the public.
The Independent Filmmaker's Law and Business Guide by Jon M. Garon
Call Number: E-book, read online
ISBN: 156976395X
Publication Date: 2009
Demystifies issues such as developing a concept, founding a film company, obtaining financing, securing locations, casting, shooting, granting screen credits, distributing, exhibiting, and marketing a film. Updated to include digital marketing and distribution strategies through YouTube or webisodes, it also anticipates the "problems" generated by a blockbuster hit: sound tracks, merchandizing, and licensing. Six appendices provide sample contracts, copyright forms and circulars, Writer's Guild of America definitions for writing credits, and studio contact information.
The Producer's Business Handbook by John J. Lee; Anne Marie Gillen
Call Number: E-book, read online.
ISBN: 9780240814643
Publication Date: 2012
How to set up, finance, and run a successful and ongoing film development/production company or single-picture film.

Recommended Library Databases

Winmo (formerly Redbooks)
Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.
SimplyAnalytics (formerly SimplyMap)
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
IBISWorld
U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.
Mergent Online
Financial information on 10,000+ publicly traded companies on the NYSE, AMEX and NASDAQ exchanges, including EDGAR/SEC filings. Also includes industry analysis and private companies. Read more about this resource.

Recommended Websites

Internet Movie Database advanced name search
Use Birth Date and Gender to find actors that match certain characteristics.
Internet Movie Database advanced title search
Search by Genre, Countries, Filming Locations, Plot, and Keyword.
American Fact Finder (Census.gov)
Data about people, housing, business, and industry in the U.S.
Consumer Expenditure Survey
Data on buying habits of American consumers, provided by the Bureau of Labor Statistics as part of the U.S. Census Bureau.

Web Search Tips

Many online sources are plagiarized or of questionable quality. When using online sources, ask yourself the following questions: Who is the author? What are his/her credentials? What possible biases exist? When was this source published?

Logo by R. Kedar (1999)

Google.com
Use the site command to search within certain websites, e.g site:*.edu for all higher ed websites, site:*.gov for all government websites.
Google Books
This search engine provides full-text for older books out of copyright. You can also use it to preview newer books that you can then get from the library.
Google News
Current news from all over the world.
Google Scholar
This search engine automatically connects to the library's full-text databases when you're on campus. If you are off campus, you can click on SETTINGS, then click on LIBRARY LINKS, add CAL POLY POMONA, and click SAVE.

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.

Google Scholar
Works best for books and scholarly articles. Search for a title, then click on the "Cite" button. Includes the following styles: APA, Chicago, Harvard, MLA, and Vancouver.
Citation Machine
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Check your paper for plagiarism errors.
Zotero
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Free registration to save bibliographies. Optional download for desktop version.

To see examples, visit the following websites:

APA Style Guide at Purdue Online Writing Lab (OWL)
Includes guidelines on formatting and citations as well as sample papers.
APA Style Guidelines at APA.ORG
Includes guidelines on paper format (headings, fonts, etc.), tables and figures, style, grammar, as well as in-text citations and references, along with sample papers.
Chicago Style Guide at Purdue Online Writing Lab (OWL)
Chicago Style on ChicagoManualOfStyle.org
MLA Style Guide at Purdue Online Writing Lab (OWL)
ACM Citation Style at ACM.ORG
IEEE Reference Guide at IEEE.ORG
IEEE Style Manual at IEEE.ORG

To learn more about the importance of academic integrity, please see

Videos on different types of plagiarism
Provided by the Office of Student Conduct & Integrity at Cal Poly Pomona.