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Websites - Marketing Management

Marketing, marketing research, Marketing Plans, images of advertising.

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Julie Shen
Hi everybody, I've been updating and revising some of these library guides. If you have questions or suggestions, please send me a message. Hope the remainder of your Spring Semester goes well! 😊
Phone: 📱 909-869-4330
Appointments: 📅 See my availability and select an appointment
(You will be able to select Zoom 💻 or in-person 🤝)

Marketing Management and Research


IAB (Interactive Advertising Bureau)
The IBA is the national trade organization representing companies that sell online (Internet) advertising.

Ad Council Advertising Council
The Advertising Council (Ad Council) is a private, nonprofit organization of volunteers who conduct advertising campaigns for the "public good".

AEF Advertising Educational Foundation
The Advertising Educational Foundation is a nonprofit organization, established in 1983, that furthers the understanding of how advertising is created, how it works and what it contributes to our social and economic life.

ARF Advertising Research Foundation
The ARF, founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, is a nonprofit corporate-membership association for the fields of advertising, marketing and media research.

AAAA American Association of Advertising Agencies
The AAAA is the national trade organization representing the advertising agency business.

Conventions and Trade Shows

M&C Meetings and Conventions Online Has an events calendar including by association and by region. ® Search for festivals by broad category, keyword and location.

Fest300 the World's Best Festivals® Find festivals by location and category.