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Websites - Marketing Management

Marketing, marketing research, Marketing Plans, images of advertising.

Librarian

Julie Shen's picture
Julie Shen
Contact:
Hi! I'm the Business and Computer Science Librarian. If you have a library question or if you need help with a research project, here are the 4 ways to reach me:
I look forward to hearing from you!

Marketing Management and Research -- See TABS for related subjects.

KnowThis.com ® Marketing Virtual Library See the Tutorial tab for full text by topic, including How to Write a Marketing Plan. The Weblinks tab leads to “over 1,000 critically selected marketing sites.”

CM Concept Marketing Group “...a full service marketing firm offering a wide array of services that will enhance your marketing efforts.” An Article Library link brings articles by broad category.

IPL2 Marketing and Advertising The IPL2 links to content-rich annotated sites on Marketing and Advertising.

Marketing Research Sites:

Note that these fee-based sites only identify market research reports; they do not bring free full-text.

MarketResearch.com “MarketResearch.com is an aggregator of global business intelligence representing the most comprehensive collection of published market research available on-demand.”

Profound Market Intelligence For fee-based subscribers.

Marketing Association Sites:

MarketingPower (American Marketing Association) This site has a variety of services, including information retrieval, for AMA members. Register free for access to “Best Practices” articles.