Skip to main content

University Library

Websites - Marketing Management

Marketing, marketing research, Marketing Plans, images of advertising.

Librarian

Julie Shen's picture
Julie Shen
See my upcoming events on the Library Calendar!
Email: jshen@cpp.edu
Phone/Jabber: 909-869-4330
Contact:
Hi! I'm the Business and Computer Science Librarian. I work with students and faculty in the College of Business Administration, the Collins College of Hospitality Management, and the Computer Science Department in the College of Science. If you need help with a research project, please use the chat button if I'm online, visit me during my virtual office hours, or email me anytime.

Fall 2020 Office Hours
beginning August 24:

Mondays & Tuesdays
2:00-4:00pm
Zoom link for my virtual office hours: https://cpp.zoom.us/j/95954601679

I look forward to talking to you!

Marketing Management and Research -- See TABS for related subjects.

KnowThis.com ® Marketing Virtual Library See the Tutorial tab for full text by topic, including How to Write a Marketing Plan. The Weblinks tab leads to “over 1,000 critically selected marketing sites.”

CM Concept Marketing Group “...a full service marketing firm offering a wide array of services that will enhance your marketing efforts.” An Article Library link brings articles by broad category.

IPL2 Marketing and Advertising The IPL2 links to content-rich annotated sites on Marketing and Advertising.

Marketing Research Sites:

Note that these fee-based sites only identify market research reports; they do not bring free full-text.

MarketResearch.com “MarketResearch.com is an aggregator of global business intelligence representing the most comprehensive collection of published market research available on-demand.”

Profound Market Intelligence For fee-based subscribers.

Marketing Association Sites:

MarketingPower (American Marketing Association) This site has a variety of services, including information retrieval, for AMA members. Register free for access to “Best Practices” articles.