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Websites - Marketing Management

Marketing, marketing research, Marketing Plans, images of advertising.

Business, Hospitality, and Computer Science Librarian

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Julie Shen
Hello CPP Students! 😊You can login to CPP Connect to see my availability and choose a Zoom or on-campus appointment. If you would prefer to meet via phone, please let me know when you make the appointment.

Everyone else, please feel free to contact me by email for an appointment.
Phone 909-869-4330

Marketing Management and Research


IAB (Interactive Advertising Bureau)
The IBA is the national trade organization representing companies that sell online (Internet) advertising.

Ad Council Advertising Council
The Advertising Council (Ad Council) is a private, nonprofit organization of volunteers who conduct advertising campaigns for the "public good".

AEF Advertising Educational Foundation
The Advertising Educational Foundation is a nonprofit organization, established in 1983, that furthers the understanding of how advertising is created, how it works and what it contributes to our social and economic life.

ARF Advertising Research Foundation
The ARF, founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, is a nonprofit corporate-membership association for the fields of advertising, marketing and media research.

AAAA American Association of Advertising Agencies
The AAAA is the national trade organization representing the advertising agency business.

Conventions and Trade Shows

M&C Meetings and Conventions Online Has an events calendar including by association and by region. ® Search for festivals by broad category, keyword and location.

Fest300 the World's Best Festivals® Find festivals by location and category.