Guides: Trademarks: Home

Research & Instruction Librarian

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Contact:

4 ways to reach me:

Online Chat:Use the button above.
Email: jshen@cpp.edu
By Appointment: Students, you can make a virtual or in-person appointment with me using CPP Connect.
Phone: 909-869-4330

Faculty: Please feel free to contact me for any of the following:

a new or updated library guide/video customized for your class.
a guest lecture about library resources available to support your students in successfully completing a class project.
help in locating a book, an article, or other kinds of information for your research project.

Students Please feel free to contact me for any of the following:

You are struggling with your research topic.
You can't find the right data or information for your project.
You have a question about citation styles or copyright/fair use.
You're planning your life after college and want to research careers in different industries.

I look forward to hearing from you!

Subjects: Accounting, Business Administration, Computer Information Systems, Computer Science, Finance, Hospitality Management, International Business, Law, Management & Human Resources, Marketing, Reference, Technology & Operations Management

What is a trademark?
"A trademark can be any word, phrase, symbol, design, or a combination of these things that identifies your goods or services. It’s how customers recognize you in the marketplace and distinguish you from your competitors" (USPTO).
What is a trademark search?
"An investigation to discover any potential conflicts between a proposed trademark and existing ones, and preferably done before a new trademark is used in commerce. A trademark search reduces the possibility of inadvertently infringing a mark belonging to someone else. A business can conduct a preliminary search using the U.S. Patent and Trademark Office's online trademark database. The most thorough trademark searches are accomplished by professional search firms" (Nolo).