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IBM 4432 Advertising Media Analysis and Planning (formerly IBM 443)

Recommended resources for Professor Ozkaya's IBM4432 class. This guide includes links to the company website, social media sites, and recommended library resources.


Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Recommended Library Databases


Company website

Specializes in affordable, semi-luxury accessories such as handbags, luggage, wallets, and more!

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Citing Your Sources

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write, create, or think up on your own, including images, graphs, charts, maps, and statistics.

Below are some useful websites to help you format your sources correctly. For more info, take a look at this video on different types of plagiarism on the Student Conduct and Integrity website.