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IBM 4432 Advertising Media Analysis and Planning

Recommended resources for Professor Ozkaya's IBM4432 class. This guide includes links to the company website, social media sites, and recommended library resources.

Introduction to Recommended Resources

Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at

Recommended Library Databases

Need a book or article we don't have?

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Citing Your Sources

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.

To learn more about the importance of academic integrity, please see