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IBM 3302 Marketing Research

Recommended research tools for Professor Jung and Professor Ghosn's IBM3302 classes.

Introduction to Recommended Resources

Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at jshen@cpp.edu.

Recommended Research Tools for Academic Marketing Research Project

Library Resources

Websites

Need a book or article we don't have?

photo of glasses on top of paper by unsplash.com

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.

To see examples, visit the following websites:

To learn more about the importance of academic integrity, please see