Guides: IBM 3302 Marketing Research I: Home

Tutorials

Simply Analytics
This video explains how to access, search, and download maps using US Census data.

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Subjects: Accounting, Business Administration, Computer Information Systems, Computer Science, Finance, Hospitality Management, International Business, Law, Management & Human Resources, Marketing, Reference, Technology & Operations Management

Introduction

Welcome to this library guide! Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact Julie Shen at jshen@cpp.edu.

Recommended Research Tools for Academic Marketing Research Project

Marketing Scales Handbook by Gordon C. Bruner
Provide reviews of multi-item measures used in scholarly studies of consumer behavior. Contains scales reported in top marketing journal articles. Each review has information about a scale's source, its psychometric quality, who has used it, and the questions/statements that compose the measure. Topics include brands, advertising, shopping, emotion, e-commerce, and health.

Library Resources

ABI/INFORM Complete
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.
Business Source Premier
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.

Harvard Business Review
HBR is a business magazine with articles on business strategy, general management, technology, leadership, human resources and innovation.
Wall Street Journal
A national newspaper with articles on the latest trends, news, and analysis for businesses and industries.

PsycInfo (also known as APA PsycInfo)
Research in psychology.
SimplyAnalytics (formerly SimplyMap)
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
SimplyAnalytics (formerly SimplyMap)
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.

Websites

American Fact Finder (Census.gov)
Data about people, housing, business, and industry in the U.S.
American Time Use Survey
This government site measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Consumer Expenditure Survey
This government site provides data on expenditures, income, and demographic characteristics of consumers in the United States

Consumer Expenditure Survey Table example
Table 1300. Age of reference person: Annual expenditure means, shares, standard errors,
and coefficients of variation, Consumer Expenditure Survey, 2017

Pew Research Center
The Pew Research Center is a non-partisan fact tank that informs the public about issues, attitudes, and trends.

Need an article we don't have?

Interlibrary Loan Services (formerly Document Delivery)
Free to all CPP students, faculty, and staff. Registration required. Request articles not available in our databases and get them within a few days!

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.

Google Scholar
Works best for books and scholarly articles. Search for a title, then click on the "Cite" button. Includes the following styles: APA, Chicago, Harvard, MLA, and Vancouver.
Citation Machine
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Check your paper for plagiarism errors.
Zotero
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Free registration to save bibliographies. Optional download for desktop version.

To see examples, visit the following websites:

APA Style Guide at Purdue Online Writing Lab (OWL)
Includes guidelines on formatting and citations as well as sample papers.
APA Style Guidelines at APA.ORG
Includes guidelines on paper format (headings, fonts, etc.), tables and figures, style, grammar, as well as in-text citations and references, along with sample papers.
Chicago Style Guide at Purdue Online Writing Lab (OWL)
Chicago Style on ChicagoManualOfStyle.org
MLA Style Guide at Purdue Online Writing Lab (OWL)
ACM Citation Style at ACM.ORG
IEEE Reference Guide at IEEE.ORG
IEEE Style Manual at IEEE.ORG

To learn more about the importance of academic integrity, please see

Videos on different types of plagiarism
Provided by the Office of Student Conduct & Integrity at Cal Poly Pomona.