Data Mining for Business Analytics by Galit Shmueli; Peter C. Bruce; Peter Gedeck; Nitin R. PatelCall Number: E-Book. Read online.
ISBN: 9781119549840
Publication Date: 2019
Learn how to implement a variety of popular data mining algorithms in Python (a free and open-source software) to tackle business problems and opportunities. Covers both statistical and machine learning algorithms for prediction, classification, visualization, dimension reduction, recommender systems, clustering, text mining and network analysis. Includes a new section on ethical issues in data mining as well as updates and new material based on feedback from instructors teaching MBA, undergraduate, diploma and executive courses, and from their students.