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Marketing Research

Recommended resources for Professor Jae Jung's undergraduate and graduate students.

Introduction to Recommended Resources

Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at

Recommended Resources

Google Scholar

Library Databases for Academic Research

Library Databases for Applied Research

Need a book or article we don't have?

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Cite Your Sources!

Below are some recommended websites, videos, and interactive tools to help you format your sources correctly.

Master's Culminating Experience Submission

Business Data Workshop