Guides: GBA 6330 Promotional Management: Home

Subject Guide

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Hello CPP Students! 😊You can login to CPP Connect to see my availability and choose a Zoom or on-campus appointment. If you would prefer to meet via phone, please let me know when you make the appointment.

Everyone else, please feel free to contact me by email for an appointment.
Phone 909-869-4330

Subjects: Accounting, Business Administration, Computer Information Systems, Computer Science, Finance, Hospitality Management, International Business, Law, Management & Human Resources, Marketing, Reference, Technology & Operations Management

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Introduction

Welcome to this library guide! Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact Julie Shen at jshen@cpp.edu.

Recommended Library Resources

ABI/INFORM Complete
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

Ad Age
Library subscription to Ad Age. Known as Advertising Age until 2017. Published since 1930.

GALE EBOOKS. Formerly called Gale Virtual Reference Library (GVRL)
The GVRL collection includes encyclopedias and other reference works supporting a wide range of academic disciplines.
IBISWorld
U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.
Mergent Online
Financial information on 10,000+ publicly traded companies on the NYSE, AMEX and NASDAQ exchanges, including EDGAR/SEC filings. Also includes industry analysis and private companies. Read more about this resource.

Recommended Websites

Consumer Expenditure Survey
Data on buying habits of American consumers, provided by the Bureau of Labor Statistics as part of the U.S. Census Bureau.
American Time Use Study
Published by the Bureau of Labor Statistics. Measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing
ArcGIS Online
Free online mapping software for students. Includes ESRI's USA Tapestry Segmentation.

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.

Google Scholar
Works best for books and scholarly articles. Search for a title, then click on the "Cite" button. Includes the following styles: APA, Chicago, Harvard, MLA, and Vancouver.
Citation Machine
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Check your paper for plagiarism errors.
Zotero
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Free registration to save bibliographies. Optional download for desktop version.

To see examples, visit the following websites:

APA Style Guide at Purdue Online Writing Lab (OWL)
Includes guidelines on formatting and citations as well as sample papers.
APA Style Guidelines at APA.ORG
Includes guidelines on paper format (headings, fonts, etc.), tables and figures, style, grammar, as well as in-text citations and references, along with sample papers.
Chicago Style Guide at Purdue Online Writing Lab (OWL)
Chicago Style on ChicagoManualOfStyle.org
MLA Style Guide at Purdue Online Writing Lab (OWL)
ACM Citation Style at ACM.ORG
IEEE Reference Guide at IEEE.ORG
IEEE Style Manual at IEEE.ORG

To learn more about the importance of academic integrity, please see

Videos on different types of plagiarism
Provided by the Office of Student Conduct & Integrity at Cal Poly Pomona.