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GBA 6520 Marketing Management Applications

Recommended resources for Professor Lin and Professor Hossain's GBA6520 students.

Introduction to Recommended Resources

Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at

Recommended Library Resources

Recommended Websites

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.

To see examples, visit the following websites:

To learn more about the importance of academic integrity, please see

Citing SimplyAnalytics Data

Below are examples of citing Simply Analytics data in APA style:

  • SimplyAnalytics (2017). EASI/MRI Consumer Expenditure Data 2016. Retrieved February 17th, 2017, from SimplyAnalytics database.
  • SimplyAnalytics (2017). Census 2016 Current Estimates Data. Retrieved February 17th, 2017, from SimplyAnalytics database.
  • SimplyAnalytics (2017). Map with 2016 Consumer Expenditure Data. Retrieved February 17th, 2017, from SimplyMap database.

To find these examples within the database, go to: Support > Help Center > click on How do I cite Simply Analytics data?


If you are unsure which dataset you are using, below is a screenshot how to find it:

example of a search result on simplyanalytics with the hamburger menu of one search result open to show the view metadata option