IBM 3282 Social Media Marketing

Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.

U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.

Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.

Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.