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IBM 4022 Brand Impression and Management

Recommended resources for Professor Liu's IBM4022 class.

Business, Hospitality, and Computer Science Librarian

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Julie Shen
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Contact:
Hello CPP Students! 😊You can login to CPP Connect to see my availability and choose a Zoom or on-campus appointment. If you would prefer to meet via phone, please let me know when you make the appointment.

Everyone else, please feel free to contact me by email for an appointment.
Phone 909-869-4330

IBM 4022 Final Project/Branding Research Report (Professor Xin Liu)

Introduction

Welcome to this library guide! Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact Julie Shen at jshen@cpp.edu.

Recommended Titles

Cite Your Sources using APA Style!

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.

To learn more about the importance of academic integrity, please see