Guides: IBM 4022 Brand Impression and Management: Home

Recommended Library Resources

Ad Age
Newest articles available via ProQuest databases. Known as Advertising Age until 2017. Published since 1930.
Adweek
Bloomberg
Available via EBSCO databases. Published since 1929.
The Economist
Available via ProQuest. Published since 1843.
Entrepreneur
Available via EBSCO databases
Fast Company
Available via EBSCO databases
Financial Times
Available via ProQuest databases
Forbes
Available via EBSCO databases
INC
Available via EBSCO databases
New York Times
Available via ProQuest databases
Wall Street Journal (WSJ)
Available via ProQuest databases

Cite Your Sources using APA Style

Cal Poly Pomona (old stables) by JingKe888 (2024)

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.

APA Style Guidelines at APA.ORG
Includes guidelines on paper format (headings, fonts, etc.), tables and figures, style, grammar, as well as in-text citations and references, along with sample papers. If you use generativeAI, be sure to cite it. Learn how at How to cite ChatGPT.
APA Style Guide at Purdue Online Writing Lab (OWL)
Includes guidelines on formatting and citations as well as sample papers.
Citation Machine
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Check your paper for plagiarism errors.
Google Scholar
Works best for books and scholarly articles. Search for a title, then click on the "Cite" button. Includes the following styles: APA, Chicago, Harvard, MLA, and Vancouver.
Zotero
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Free registration to save bibliographies. Optional download for desktop version.

To learn more about the importance of academic integrity, please see

Videos on different types of plagiarism
Provided by the Office of Student Conduct & Integrity at Cal Poly Pomona.

Also See

Marketing (IBM)
by Julie Shen Last Updated Feb 27, 2025 17 views this year
International Business (IBM)
by Julie Shen Last Updated Feb 27, 2025 79 views this year
Library Research for Business Students
by Julie Shen Last Updated Mar 19, 2025 141 views this year