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IBM 4022 Brand Impression and Management

Recommended resources for Professor Liu's IBM4022 class.

Introduction to Recommended Resources

Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at jshen@cpp.edu.

IBM 4022 Final Project/Branding Research Report (Professor Xin Liu)

Recommended Titles

Cite Your Sources using APA Style

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.

To learn more about the importance of academic integrity, please see