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University Library

IBM 4052: Advertisement Management

This guide provides you with links to library resources for Prof. Ozkaya's assignment.

Introduction

Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Recommended Library Databases

Cite Your Sources using APA Style!

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write/create/think up on your own, including images/graphs/charts/maps you borrow from online sources. For more info, take a look at the following:

Below are some useful websites to help you format your sources correctly.

Citing IBISWorld

Reference List:

Alvarez, A. (2017, October). Fast food restaurants in the US (IBISWorld Industry Report 72221a). Retrieved from IBISWorld database.

 

In-text citation:

According to Alvarez (2017), the quick-service industry must seek “healthy and convenient meal options” to stay competitive (p. 5).

Or

The quick-service industry must seek “healthy and convenient meal options” to stay competitive (Alvarez, p. 5).

For more information on APA citation, see: OWL Purdue APA

How to cite Simply Analytics data

Below are examples of citing Simply Analytics data in APA style:

  • SimplyAnalytics (2017). EASI/MRI Consumer Expenditure Data 2016. Retrieved February 17th, 2017, from SimplyAnalytics database.
  • SimplyAnalytics (2017). Census 2016 Current Estimates Data. Retrieved February 17th, 2017, from SimplyAnalytics database.
  • SimplyAnalytics (2017). Map with 2016 Consumer Expenditure Data. Retrieved February 17th, 2017, from SimplyMap database.

To find these examples within the database, go to: Support > Help Center > click on How do I cite Simply Analytics data?

 

If you are unsure which dataset you are using, below is a screenshot how to find it: