MHR 4430 Technology Entrepreneurship

Most startups fail. But many of those failures are preventable. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on validated learning, rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want.

A handbook co-created by 470 practitioners from 45 countries, it explains the most common Business Model patterns and helps you reinterpret them for your own context. Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others.

Recommended by the National Science Foundation, the Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.