Fully updated latest edition of this textbook. Provides start-to-finish approach to planning a firm's marketing, complemented by brand-new content on digital marketing and sustainable marketing. Includes best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management.
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.
Provides access to journals in communication, mass media, and related fields with additional access to approximately 170 journals not available in Communication & Mass Media Complete.
U.S., China, Canada, and global industry market research and company benchmarking reports. Funded by the College of Business Administration. Read more about this resource.
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.
