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This guide describes useful tools and resources for researching topics in marketing.


Welcome! To get started right away, use the links and search boxes on this page.

For tips on how to find books, journals, and database articles, click on the tutorials tab above to view some short and helpful videos.

For information about International Business and Marketing at Cal Poly Pomona, please contact the IBM Department.


Welcome to this research guide! If you are off campus, many of the resources featured here require that you login with your Bronco name and password.

Onesearch: Find Books & Articles


OneSearch is the Library's search engine. With a single search you can look for books, articles, and other materials on any research topic. If you have any questions, please email Julie Shen at

E-Books for Market Research

Looking for a specific journal?

Search journals by keyword:

Marketing Journals

Most Useful Databases for Marketing

Useful Websites

Also See