Skip to Main Content

IBM 4052 Advertising Management

This guide recommends library resources for Professor Ozkaya and Professor Bryant's students.

Introduction to Recommended Resources

Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at jshen@cpp.edu.

Recommended Library Databases

Need a book or article we don't have?

photo of glasses on top of paper by unsplash.com

Cite Your Sources using APA Style

CLA building, by Samantha Celera, 2008

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.

To learn more about the importance of academic integrity, please see

Citing IBISWorld

Reference List:

Alvarez, A. (2017, October). Fast food restaurants in the US (IBISWorld Industry Report 72221a). Retrieved from IBISWorld database.

 

In-text citation:

According to Alvarez (2017), the quick-service industry must seek “healthy and convenient meal options” to stay competitive (p. 5).

Or

The quick-service industry must seek “healthy and convenient meal options” to stay competitive (Alvarez, p. 5).

For more information on APA citation, see: OWL Purdue APA

How to cite Simply Analytics data

Below are examples of citing Simply Analytics data in APA style:

  • SimplyAnalytics (2017). EASI/MRI Consumer Expenditure Data 2016. Retrieved February 17th, 2017, from SimplyAnalytics database.
  • SimplyAnalytics (2017). Census 2016 Current Estimates Data. Retrieved February 17th, 2017, from SimplyAnalytics database.
  • SimplyAnalytics (2017). Map with 2016 Consumer Expenditure Data. Retrieved February 17th, 2017, from SimplyMap database.

To find these examples within the database, go to: Support > Help Center > click on How do I cite Simply Analytics data?

 

If you are unsure which dataset you are using, below is a screenshot how to find it:

example of a search result on simplyanalytics with the hamburger menu of one search result open to show the view metadata option

Also See