Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at jshen@cpp.edu.
Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.
U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.
When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.
To learn more about the importance of academic integrity, please see
Reference List:
Alvarez, A. (2017, October). Fast food restaurants in the US (IBISWorld Industry Report 72221a). Retrieved from IBISWorld database.
In-text citation:
According to Alvarez (2017), the quick-service industry must seek “healthy and convenient meal options” to stay competitive (p. 5).
Or
The quick-service industry must seek “healthy and convenient meal options” to stay competitive (Alvarez, p. 5).
For more information on APA citation, see: OWL Purdue APA
Below are examples of citing Simply Analytics data in APA style:
To find these examples within the database, go to: Support > Help Center > click on How do I cite Simply Analytics data?
