Guides: IBM 3202 Market Analysis and Control: Home

Introduction

Welcome to this library guide! Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact Julie Shen at jshen@cpp.edu.

Librarian

Julie Shen

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Hello CPP Students! 😊You can login to CPP Connect to see my availability and choose a Zoom or on-campus appointment. If you would prefer to meet via phone, please let me know when you make the appointment.

Everyone else, please feel free to contact me by email for an appointment.
Phone 909-869-4330

Subjects: Accounting, Business Administration, Computer Information Systems, Computer Science, Finance, Hospitality Management, International Business, Law, Management & Human Resources, Marketing, Reference, Technology & Operations Management

Recommended Resources

Library Ebooks

Business Strategy by The Economist & Jeremy Kourdi
Call Number: E-Book. Read online.
ISBN: 9781610394772
Publication Date: 2015
Supports Course Topic: Making Strategic Decisions
J. K. Lasser's Your Income Tax 2023 by J.K. Lasser Institute
Call Number: E-Book. Read online.
ISBN: 9781394157686
Publication Date: 2022
Supports Course Topic: Income Tax 2023
Leisure Marketing: A Global Perspective by Susan Horner & John Swarbrooke
Call Number: E-Book. Read online.
ISBN: 9780750655507
Publication Date: 2005-02-03
Supports Course Topic: Current Situation Analysis
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by Paul Farris; Neil Bendle; Phillip Pfeifer; David Reibstein
Call Number: Reserve Desk/2nd floor/2 Hrs Overnight ; HF5415.2 .B45625 2016
ISBN: 9780134085968
Publication Date: 2015
Supports Course Topics: HMM Shares, Margins & Profits, Products, and Customers.
The Payroll Book: A Guide for Small Businesses and Start Ups by Charles Read
Call Number: E-Book. Read online.
ISBN: 1119704510
Publication Date: 2020
Supports Course Topics: How are Salary and Wages Calculated, Payroll Compliance in the United States
Project Decisions, 2nd Edition by Lev Virine; Michael Trumper
Call Number: E-Book. Read online.
ISBN: 1523085460
Publication Date: 2019
Supports Course Topic: Quantitative Data Analysis
Using Accounting and Financial Information: Analyzing, Forecasting & Decision Making by Mark S. Bettner
Call Number: E-Book. Read online.
ISBN: 9781606496411
Publication Date: 2014
Supports Course Topics: Financial Statements, Ratios and CPP Databases

News Publications Available through the Library

The Economist
Library subscription to The Economist. Published since 1843.
Financial Times
Library subscription to FT.com. Published since 1888.
Harvard Business Review
Library subscription to HBR.org. Published by Harvard Business School, this online magazine focuses on business strategy, general management, technology, leadership, human resources and innovation.
Wall Street Journal (WSJ)
Library subscription to WSJ.com, the international English language business-focused newspaper.

Library Databases

ABI/INFORM Complete
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

ABI/INFORM: How to find trade journals
Handout with instructions on searching as well as filtering your results in ABI/INFORM

Business Source Premier
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.
IBISWorld
U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.
Mergent Online
Company financials, annual reports, and industry analysis. Includes private companies. Read more about this resource.
PsycInfo (also known as APA PsycInfo)
Research in psychology.
RMA eStatement Studies
Online version of Annual Statement Studies. Composite financial data and financial ratio benchmarks for small, medium, and large U.S. companies. Search by industry keyword or NAICS. Advanced search by industry, year, region, and data type such as assets and sales.
SimplyAnalytics (formerly SimplyMap)
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.

Websites

American Time Use Survey
Statistics on how people spend their time, including paid work, childcare, leisure, volunteering, and socializing
Census
Data about the people and economy of the U.S.
Consumer Expenditure Survey
Data on buying habits of American consumers, provided by the Bureau of Labor Statistics.
Pew Research Center
The Pew Research Center is a non-partisan fact tank that informs the public about issues, attitudes, and trends.

Cite Your Sources using APA Style!

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.

APA Style Guide at Purdue Online Writing Lab (OWL)
Includes guidelines on formatting and citations as well as sample papers.
APA Style Guidelines at APA.ORG
Includes guidelines on paper format (headings, fonts, etc.), tables and figures, style, grammar, as well as in-text citations and references, along with sample papers.
Citation Machine
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Check your paper for plagiarism errors.
Google Scholar
Works best for books and scholarly articles. Search for a title, then click on the "Cite" button. Includes the following styles: APA, Chicago, Harvard, MLA, and Vancouver.
Zotero
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Free registration to save bibliographies. Optional download for desktop version.

To learn more about the importance of academic integrity, please see

Videos on different types of plagiarism
Provided by the Office of Student Conduct & Integrity at Cal Poly Pomona.

Also See

Marketing (IBM)
by Julie Shen Last Updated Oct 30, 2023 145 views this year