Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by 
Market Opportunity Analysis by 
Business Strategy by 
Leisure Marketing: A Global Perspective by 
Project Decisions, 2nd Edition by 
Using Accounting and Financial Information: Analyzing, Forecasting & Decision Making by 
J. K. Lasser's Your Income Tax 2023 by 
The Payroll Book: A Guide for Small Businesses and Start Ups by 
The Economist
Financial Times
Harvard Business Review (HBR)
Wall Street Journal (WSJ)
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.
U.S., China, Canada, and global industry market research and company benchmarking reports. Funded by the College of Business Administration. Read more about this resource.
Online version of Annual Statement Studies. Composite financial data and financial ratio benchmarks for small, medium, and large U.S. companies. Search by industry keyword or NAICS. Advanced search by industry, year, region, and data type such as assets and sales.
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
Cal Poly Pomona (old stables) by JingKe888 (2024)
When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools and websites to help you cite your sources correctly.
To learn more about the importance of academic integrity, please see