Guides: IBM 4141 International Marketing: Home

she/her

Email Me

Contact:

Hello CPP Students! 😊 I hope your semester is going well! It's never too late to contact me if you need help with your research projects. Click here to see my calendar and choose a Zoom or on-campus appointment. If you would prefer to meet via phone, please let me know when you make the appointment.
Phone 909-869-4330

Subjects: Accounting, Business Administration, Computer Information Systems, Computer Science, Finance, Hospitality Management, International Business, Law, Management & Human Resources, Marketing, Reference, Technology & Operations Management

Introduction

Welcome to this library guide! Many of the resources featured here require that you login with your Bronco name and password. If you have any questions, please contact librarian Julie Shen at jshen@cpp.edu.

Recommended Resources for Company/Industry Research

ABI/INFORM Complete
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.

Business Monitor International industry reports
Global coverage of 22 industries.

Business Source Premier
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.

First Research Industry Profiles
Covers over 1000 industry segments. Contain analysis, statistics, and forecasts.

IBISWorld
U.S., China, Canada, and global industry market research reports. Funded by the College of Business Administration. Read more about this resource.
Mergent Online
Financial information on 10,000+ publicly traded companies on the NYSE, AMEX and NASDAQ exchanges, including EDGAR/SEC filings. Also includes industry analysis and private companies. Read more about this resource.

Wall Street Journal (WSJ)
Available via ProQuest databases.

Winmo (formerly Redbooks)
Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.

Recommended Resources for Country Research

CIA World Factbook
Free website provided by the U.S. Central Intelligence Agency with information on the history, people, government, economy, geography, communications, transportation, military, and other issues for over 250 locations.
Coface Group: Country Risk
Risks associated with doing business in a country.
Country Commercial Guides (Trade.gov)
Market conditions, opportunities, regulations, and business customs prepared by trade and industry experts at U.S. embassies worldwide.

CountryWatch
Provides country profiles, news, statistics, and trends (political, economic, etc.).

Europa
Official website of the European Union.
Foreign Corrupt Practices Act

GALE EBOOKS. Formerly called Gale Virtual Reference Library (GVRL)
The GVRL collection includes encyclopedias and other reference works supporting a wide range of academic disciplines.
Global Newsstream (US & International Newspapers)
Full text access to hundreds of U.S. and international newspapers, including The New York Times, Los Angeles Times, The Times of London, and Wall Street Journal.

Hunger Map
Free resource provided by the United Nations' World Food Programme.
International Monetary Fund (IMF) eLibrary data
Data by country or by indicator: GDP, CPI, exchange rates, trade, and unemployment rates.
U.S. Department of State: A-Z Countries
United States-Mexico-Canada Agreement (USMCA)
Replaced the North American Free Trade Agreement (NAFTA).
World Bank: Doing Business
Measures business regulations and their enforcement across 189 economies and selected cities at the subnational and regional level.
World Bank: Indicators

Books on countries

Countries and Their Cultures by Melvin Ember; Carol R. Ember
Call Number: E-Book. Read online.
ISBN: 0028658965
Publication Date: 2001
This guide provides a reference for anyone seeking information about the predominant and variable cultural forms, mores, and modes of expression in virtually every country. Entries cover many of the elements that together constitute the predominant culture, as well as lost cultures of the world.
Kiss, Bow, or Shake Hands - Sales and Marketing by Terri Morrison; Wayne A. Conaway
Call Number: E-Book. Read online.
ISBN: 9780071714044
Publication Date: 2011
This book explains the dos and don'ts in business etiquette - what to do and what to avoid. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.
Worldmark Encyclopedia of the Nations by Jason M. Everett & Kimberley A. Mcgrath
Call Number: E-Book. Read online.
ISBN: 9781410338365
Publication Date: 2012
Presents easy-to-understand information on countries and dependencies from around the world. Entries discuss a variety of topics in detail, from banking and securities to climate, from government data to demographic statistics.

Need an article we don't have?

Interlibrary Loan Services (formerly Document Delivery)
Free to all CPP students, faculty, and staff. Registration required. Request articles not available in our databases and get them within a few days!

Cite Your Sources!

La Geode, by Samyra Serin
Photo by S. Serin (2008)

When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.

Google Scholar
Works best for books and scholarly articles. Search for a title, then click on the "Cite" button. Includes the following styles: APA, Chicago, Harvard, MLA, and Vancouver.
Citation Machine
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Check your paper for plagiarism errors.
Zotero
Create citations in APA, MLA, Chicago, Harvard, ACM, IEEE, CSE, etc. Free registration to save bibliographies. Optional download for desktop version.

To see examples, visit the following websites:

APA Style Guide at Purdue Online Writing Lab (OWL)
Includes guidelines on formatting and citations as well as sample papers.
APA Style Guidelines at APA.ORG
Includes guidelines on paper format (headings, fonts, etc.), tables and figures, style, grammar, as well as in-text citations and references, along with sample papers.
Chicago Style Guide at Purdue Online Writing Lab (OWL)
Chicago Style on ChicagoManualOfStyle.org
MLA Style Guide at Purdue Online Writing Lab (OWL)
ACM Citation Style at ACM.ORG
IEEE Reference Guide at IEEE.ORG
IEEE Style Manual at IEEE.ORG

To learn more about the importance of academic integrity, please see

Videos on different types of plagiarism
Provided by the Office of Student Conduct & Integrity at Cal Poly Pomona.