Designed for undergraduate, graduate, and executive business ethics courses, this book includes 105 brief articles and 70 real-life case studies and poses study questions at the end of each reading and chapter. In addition, a chapter on leadership explores the relationship between leadership and ethical behavior in business.
Go inside some of the world's most successful organizations and see what makes them tick.
Overview of all aspects of new product/service development from start to finish by the Product Development and Management Association.
Covering topics such as business analysis, deep learning, machine learning, and analytical methods, this reference work is ideal for managers, business owners, computer scientists, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.
Business news and analysis. Peer-reviewed research. Industry reports by country. Part of Proquest Databases. Read more about this resource or visit the help page.
Business news and analysis. Peer-reviewed research. Case studies and SWOT analyses. Country reports. Includes Harvard Business Review. Read more about this resource or watch a how-to video.
U.S., China, Canada, and global industry market research and company benchmarking reports. Funded by the College of Business Administration. Read more about this resource.
Create custom maps using downloadable U.S. datasets. Topics covered: people (demographics, consumer expenditures, market segments, sales potential), businesses (establishments, employees, retail sales), consumer price index, crime, and weather. Geographies available: states, congressional district, counties, cities, zip code, census tract, block groups, and street address. Not all data available in all geographies.
Access datasets from AuditAnalytics, Compustat, CRSP, Dow Jones, Federal Reserve Bank, MSRB, OTC Markets, and others. Funded by the College of Business Administration. Free account registration required of all users. Undergraduate students, please register for a “Masters/Undergraduate Student” account. If you have any questions, please email Business Librarian Julie Shen (jshen@cpp.edu) and copy Associate Dean Cheryl Wyrick (crwyrick@cpp.edu).
Current data for 10,000+ advertising agencies with key accounts, 15,000+ advertiser profiles with annual spending, and 100,000+ brand names. Includes contact information for key personnel within agencies and advertisers. Does not work in Internet Explorer. Learn how to search this database.
New Feature: Winmo users can now access demographic data and social audience intelligence and track social media followers with the new StatSocial add-on for demographic insights. Search for a company or navigate to the Advanced Search and click Companies or Brands and click on Social Demographics. Learn more about the StatSocial add-on.
Many online sources are plagiarized or of questionable quality. When using online sources, ask yourself the following questions:
When creating your project, remember to cite everything you did not write / create / think up on your own, including images / graphs / charts / maps / datasets you borrow from online sources. Below are some tools to help you cite your sources correctly.
To see examples, visit the following websites:
To learn more about the importance of academic integrity, please see
